Joy Sun
Director of Behavioral Science | Helping People Make Smarter Choices
About
Joy Sun is a leading behavioral scientist who designs interventions to improve financial decision-making. As Director of the Common Cents Lab at Duke University, she explores how psychology and technology can empower people to save more, spend wisely, and build financial resilience.
Sun's TED Talks on money habits have reached millions, sharing science-backed strategies to overcome cognitive biases and achieve personal finance goals. Her keynotes give audiences practical frameworks for making better decisions without relying on willpower alone.
Talks1
Should you donate differently?
Technology allows us to give cash directly to the poorest people on the planet. Should we do it? In this thought-provoking talk, veteran aid worker Joy Sun explores two ways to help the poor.
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