Kevin Allocca
Head of Culture & Trends | YouTube's Insights on Video Virality
About
Kevin Allocca is the Head of Culture & Trends at YouTube, where he analyzes the cultural forces behind the platform's viral video phenomena. Drawing from his experience as YouTube's Trends Manager, Allocca has delivered popular TED Talks exploring how online video is shaping modern culture and communication. His unique blend of data insights and engaging storytelling helps audiences understand the new rules of content creation and audience engagement in the digital age.
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Why videos go viral
Kevin Allocca is YouTube's Head of Culture & Trends, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
Kevin Allocca at ANA Masters of Marketing 2023
| Event | Year | Location |
|---|---|---|
| ANA Masters of Marketing | 2023 | |
| TED | 2011 | 🇺🇸Long Beach, United States |
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