Liza Enebeis

Liza Enebeis is a behavioral designer who applies psychology to improve financial decision-making. At the Duke Common Cents Lab, she develops science-backed interventions that help people save money and reduce debt.

Enebeis' award-winning TED talk 'Money on the Mind' has reached over 1 million views, offering insights into the cognitive biases that shape our spending habits. Her keynotes provide practical frameworks for designing user experiences that nudge people towards healthier financial behaviors without relying on willpower alone.