Sofia Hernandez
Global Business Marketing Leader | Transforming Brand Partnerships at TikTok
About
Sofia Hernandez is a dynamic global marketing executive driving commercial innovation at TikTok, where she leads business marketing and strategic partnerships across international markets. With deep expertise in digital brand engagement, she has been instrumental in positioning TikTok as a transformative platform for creative marketing strategies. Her work bridges technology, creativity, and commercial opportunities, helping brands navigate the rapidly evolving digital landscape and connect with next-generation audiences.
Talks2
Sofia Hernandez at Cannes Lions 2025
Sofia Hernandez at C2 Montreal 2025
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