Sofia Hernandez
Global Business Marketing Leader | Transforming Brand Partnerships at TikTok
About
Sofia Hernandez is a dynamic global marketing executive driving commercial innovation at TikTok, where she leads business marketing and strategic partnerships across international markets. With deep expertise in digital brand engagement, she has been instrumental in positioning TikTok as a transformative platform for creative marketing strategies. Her work bridges technology, creativity, and commercial opportunities, helping brands navigate the rapidly evolving digital landscape and connect with next-generation audiences.
Sofia Hernandez at The One Show 2026
Sofia Hernandez at Cannes Lions 2025
Sofia Hernandez at C2 Montreal 2025
Tapping Into Culture: The Playbook for Connection
Sofia Hernandez at Cannes Lions 2023
Sofia Hernandez at ANA Masters of Marketing 2021
| Event | Year | Location |
|---|---|---|
| The One Show | 2026 | 🇺🇸New York, United States |
| Cannes Lions 2025 | 2025 | 🇫🇷Cannes, France |
| Advertising Week New York | 2025 | 🇺🇸New York, United States |
| C2 Montreal | 2025 | 🇨🇦Montreal, Canada |
| Cannes Lions | 2023 | 🇫🇷Cannes, France |
| ANA Masters of Marketing | 2021 |
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