Louise McEwen

Louise McEwen leads marketing at the iconic McLaren Racing Formula 1 team. As Chief Marketing Officer, she has spearheaded innovative campaigns that have amplified McLaren's brand and fan engagement worldwide.

With over 15 years of experience in motorsport and luxury consumer marketing, Louise brings a data-driven, creative approach to reaching new audiences. Her keynotes share insights on building global brands, fostering fan communities, and leveraging emerging technologies to create immersive experiences that captivate the next generation of motorsport fans.