Mafalda Freire
Head of Design | Humanizing Technology Through Design
About
Mafalda Freire is the Head of Design at Web Summit, where she leads the team responsible for crafting the attendee experience at Europe's largest technology conference. With over 15 years of experience in interaction design and human-centered innovation, Freire has helped global organizations like Uber, Spotify, and Airbnb create products and services that seamlessly blend technology and the user's needs.
Her design philosophy centers on making complex systems intuitive and delightful. Freire's keynotes provide a design-driven framework for executives to build products that drive meaningful user engagement.
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Mafalda Freire at Web Summit 2025
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