Maggie Schmerin
Chief Advertising Officer, UNITED AIRLINES | Marketing & Creativity Maestro
About
Maggie Schmerin is the Chief Advertising Officer at United Airlines, where she leads the carrier's global marketing and creative strategy. Under her tenure, United has won numerous Cannes Lions awards for its innovative advertising campaigns that captivate audiences worldwide.
Schmerin's ability to blend data-driven insights with bold, emotional storytelling has transformed how the airline connects with customers. Her keynotes share the frameworks and creative processes behind award-winning brand campaigns, empowering business leaders to elevate their marketing and drive meaningful consumer engagement.
Talks1
Maggie Schmerin at Cannes Lions 2025
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