Mark Ritson

A maverick in marketing academia, Mark Ritson challenges conventional wisdom with razor-sharp insights. With a PhD in Marketing and teaching credentials from London Business School and MIT, he brings rigorous academic research to real-world brand strategy.

For nearly two decades, Ritson has been dissecting marketing trends through his provocative columns, earning him the prestigious PPA Business Columnist of the Year award four times. His no-nonsense approach helps organizations and leaders understand the complex dynamics of brand positioning and strategic marketing in an increasingly competitive global marketplace.