
Martina Flor
Lettering Artist & Graphic Designer | Connecting Creativity and Craft
Has stood on these stages

About
Martina Flor is a Berlin-based lettering artist and designer who runs a studio in lettering and custom typography. Her clients include The Washington Post, Vanity Fair, Monotype, Adobe and Lufthansa. She holds a Master's in Type Design from the Royal Academy of Art in The Hague, teaches lettering, and wrote The Golden Secrets of Lettering.
Featured1 with video
The secret language of letter design
Look at the letters around you: on street signs, stores, restaurant menus, the covers of books. Whether you realize it or not, the letters are speaking to you, telling you something beyond the literal text -- that whatever they represent is modern or finely crafted or fantastical or zany. Learn to decode this secret language with lettering designer Martina Flor as she explains how altering the shapes, colors and textures of letters changes how we perceive them. (In Spanish with English subtitles)
6 talks, 2018 to 2026
This is only what we could find published. Martina has almost certainly done more.
Martina Flor at Adobe MAX 2026
Martina Flor at Beyond Tellerrand Düsseldorf 2026
Martina Flor at Adobe MAX 2025
The Art & Business of Lettering Design
Martina Flor at Awwwards Conference 2018
What events has Martina spoken at?
5 events · 6 appearances · 2016 to 2026 · 3 countries
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