Massimo Russo is a behavioral scientist and the author of the book 'The Small Big: Small Changes That Spark Big Influence'. As a Research Director at Duke University's Common Cents Lab, he explores how psychology and economics intersect to shape financial decision-making.

Russo's work has been featured in The New York Times, Wall Street Journal, and Harvard Business Review. His research-backed insights offer businesses and individuals actionable strategies for improving money habits and building long-term financial wellbeing.