Max Sinclair
Founder & CEO at Azoma | Pioneering agentic commerce and AI-driven discoverability
About
Max Sinclair is the founder of Azoma, a company on a mission to help brands dominate the era of agentic commerce and AI-driven discoverability. Backed by eBay Ventures and other top-tier VCs, Azoma works with major brands including Mars, Colgate, and Zappos. Max is also the host of New Frontier, an AI for ecommerce podcast.
Before founding Azoma, Max spent six years at Amazon in various global leadership roles. His responsibilities included overseeing the customer browsing experience for Amazon's launch in Singapore and leading the scale-up of Amazon third-party grocery across the EU. Max was educated at Mila, a leading global artificial intelligence institute.
Max speaks globally at conferences on topics including Generative Engine Optimization (also known as Answer Engine Optimization) and the impact of AI on ecommerce, society, and the future of work. He has spoken at events including Shoptalk and has been featured in top-tier publications such as the BBC and Vogue Business.
What Max Talks About
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies
Agentic commerce and AI-driven product discoverability
The impact of AI on ecommerce and retail
The future of work in an AI-driven economy
AI's broader impact on society and business transformation
Talks1
Max Sinclair at Shoptalk
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