Rory Sutherland
Vice Chairman of Ogilvy UK | Behavioral Science & Irrational Decisions
About
Rory Sutherland is the Vice Chairman of Ogilvy UK, where he founded the agency's pioneering behavioral science practice. His book 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' challenges conventional marketing logic, drawing on evolutionary psychology and behavioral economics to explain why humans make seemingly irrational decisions.
Sutherland's TED talks have amassed over 7 million views, offering businesses practical insights for influencing consumer behavior. His keynotes unlock a new lens for understanding and shaping human decision-making.
Talks4
Perspective is everything
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
Sweat the small stuff
Life lessons from an ad man
More Talks
Mike Skinner and Rory Sutherland in Conversation
| Event | Year | Location |
|---|---|---|
| SXSW London 2026 | 2026 | 🇬🇧London, United Kingdom |
| SXSW London 2026 | 2026 | |
| Nudgestock | 2026 | |
| MadFest London | 2026 | |
| Pendulum Summit | 2026 | 🇮🇪Dublin, Ireland |
| Nudgestock | 2025 | London |
| Nudgestock 2025 | 2025 | |
| MadFest London | 2025 | London |
| From Here, To There 2024 | 2024 | |
| BrightonSEO | 2024 | 🇬🇧Brighton, United Kingdom |
| Nudgestock | 2024 | |
| Advertising Week Asia 2023 | 2023 | |
| Cannes Lions International Festival of Creativity 2023 | 2023 | 🇫🇷Cannes, France |
| Nudgestock | 2023 | |
| Nudgestock | 2022 | |
| How To Academy | 2019 | |
| Cannes Lions International Festival of Creativity 2019 | 2019 | 🇫🇷Cannes, France |
| Nudgestock 2018 | 2018 | |
| Nudgestock 2017 | 2017 | |
| The Marketing Society Annual Conference | 2014 | |
| TEDxAthens 2011 | 2011 | 🇬🇷Athens, Greece |
| TED 2010 | 2010 | 🇺🇸Long Beach, United States |
| TEDSalon London 2010 | 2010 | |
| TED 2009 | 2009 | 🇺🇸Long Beach, United States |
| TEDGlobal 2009 | 2009 |
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Speakers who appeared at the same event editions as Rory
| Speaker | Shared events | Where they appeared together |
|---|---|---|
| Louis TherouxDocumentary Filmmaker | Cultural Commentator on BBC | 2 | Nudgestock 2025, Nudgestock 2026View shared history → |
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