Rory Sutherland
Vice Chairman of Ogilvy UK | Behavioral Science & Irrational Decisions
About
Rory Sutherland is the Vice Chairman of Ogilvy UK, where he founded the agency's pioneering behavioral science practice. His book 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' challenges conventional marketing logic, drawing on evolutionary psychology and behavioral economics to explain why humans make seemingly irrational decisions.
Sutherland's TED talks have amassed over 7 million views, offering businesses practical insights for influencing consumer behavior. His keynotes unlock a new lens for understanding and shaping human decision-making.
Talks3
Perspective is everything
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
| Event | Year | Location |
|---|---|---|
| SXSW London 2026 | 2026 | |
| Nudgestock | 2026 | |
| Pendulum Summit | 2026 | 🇮🇪Dublin, Ireland |
| MadFest London | 2026 | |
| Nudgestock 2025 | 2025 | |
| MadFest London | 2025 | London |
| Nudgestock | 2025 | London |
| From Here, To There 2024 | 2024 | |
| Nudgestock | 2024 | |
| BrightonSEO | 2024 | 🇬🇧Brighton, United Kingdom |
| Advertising Week Asia 2023 | 2023 | |
| Cannes Lions International Festival of Creativity 2023 | 2023 | 🇫🇷Cannes, France |
| Nudgestock | 2023 | |
| Nudgestock | 2022 | |
| How To Academy | 2019 | |
| Cannes Lions International Festival of Creativity 2019 | 2019 | 🇫🇷Cannes, France |
| Nudgestock 2018 | 2018 | |
| Nudgestock 2017 | 2017 | |
| The Marketing Society Annual Conference | 2014 | |
| TEDxAthens 2011 | 2011 | 🇬🇷Athens, Greece |
| TED 2010 | 2010 | 🇺🇸Long Beach, United States |
| TEDSalon London 2010 | 2010 | |
| TED 2009 | 2009 | 🇺🇸Long Beach, United States |
| TEDGlobal 2009 | 2009 |
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Speakers who appeared at the same event editions as Rory
| Speaker | Shared events | Where they appeared together |
|---|---|---|
| Bill GatesMicrosoft Co-founder | Co-chair of the Gates Foundation | 2 | TED 2009, TED 2010View shared history → |
| Brian CoxProfessor of Particle Physics | BBC Science Presenter | 2 | TED 2009, TED 2010View shared history → |
| Catherine MohrMedical Robotics Innovator | Transforming Surgery through AI and Technology | 2 | TED 2009, TED 2010View shared history → |
| Derek SiversTED Speaker & Entrepreneur | Founder of $22M CD Baby Business | 2 | TED 2009, TED 2010View shared history → |
| Jonathan DroriAuthor of Around the World in 80 Trees | Eden Project trustee, botanical storyteller | 2 | TED 2009, TED 2010View shared history → |
| Louis TherouxDocumentary Filmmaker | Cultural Commentator on BBC | 2 | Nudgestock 2025, Nudgestock 2026View shared history → |
| Tim Berners-LeeWorld Wide Web Inventor | Pioneering the Digital Revolution | 2 | TED 2009, TED 2010View shared history → |
| Tom WujecAutodesk Fellow | Business Visualization Innovator | 2 | TED 2009, TED 2010View shared history → |
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