Rory Sutherland
Vice Chairman of Ogilvy UK | Behavioral Science & Irrational Decisions
About
Rory Sutherland is the Vice Chairman of Ogilvy UK, where he founded the agency's pioneering behavioral science practice. His book 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' challenges conventional marketing logic, drawing on evolutionary psychology and behavioral economics to explain why humans make seemingly irrational decisions.
Sutherland's TED talks have amassed over 7 million views, offering businesses practical insights for influencing consumer behavior. His keynotes unlock a new lens for understanding and shaping human decision-making.
Talks3
Perspective is everything
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
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