Tim Washer
Comedy writer and keynote speaker helping B2B brands use humor to connect
About
Tim Washer is a comedy writer, video producer, and keynote speaker who teaches B2B marketers and executives how to use humor to humanize their brands. He led global video content marketing at IBM and later managed social media at Cisco, where he produced low-budget comedy videos that out-performed far more expensive marketing content. His comedy background includes writing and performing credits connected to the Late Show with David Letterman, Saturday Night Live, Conan O'Brien, and Last Week Tonight with John Oliver, and he studied improv and comedy writing with established writers and performers.
Washer speaks regularly on the marketing circuit, including the MarketingProfs B2B Forum, where he has run sessions on infusing humor and comedic writing into marketing, as well as Content Marketing World, the B2B Marketing Exchange, and Social Media Marketing World. His core message is that good comedy in business is mostly truth-telling delivered playfully, and that humor lowers buyer defenses in dry B2B categories. On stage he blends comedy-room techniques with practical video production advice.
He is based in the New York area and works with corporate teams on humor, storytelling, and video.
What Tim Talks About
Using humor to humanize B2B brands and content
Comedy-writing-room techniques applied to marketing
Producing high-impact video on a small budget
Lowering buyer defenses in dry B2B categories with playfulness
Talks2
Tim Washer at MarketingProfs B2B Forum 2019
Tim Washer at B2B Marketing Exchange 2019
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