Michele Wucker
Risk expert | Speaker on recognizing and acting on obvious problems
About
Michele Wucker is a recognized expert on risk perception and decision-making who explores why individuals and organizations consistently ignore obvious problems that demand immediate attention. Her work focuses on the psychological and systemic factors that prevent people from acknowledging clear warning signs and taking necessary action.
Through her research and speaking, Wucker examines the gap between awareness and action, investigating how cognitive biases, institutional inertia, and social dynamics combine to create dangerous blind spots. Her insights help audiences understand not only why obvious problems are systematically overlooked, but more importantly, how to develop frameworks and strategies for breaking through these barriers to enable timely, effective responses to visible threats and challenges.
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Why we ignore obvious problems -- and how to act on them
Why do we often neglect big problems, like the financial crisis and climate change, until it's too late? Policy strategist Michele Wucker urges us to replace the myth of the "black swan" -- that rare, unforeseeable, unavoidable catastrophe -- with the reality of the "gray rhino," the preventable danger that we choose to ignore. She shows why predictable crises catch us by surprise -- and lays out some signs that there may be a charging rhino in your life right now.
| Event | Year | Location |
|---|---|---|
| TED Salon U.S. Air Force 2019 | 2019 |
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