About
Nir Eyal is the bestselling author of the influential books 'Hooked' and 'Indistractable'. 'Hooked' explores how successful products form user habits, while 'Indistractable' offers science-backed strategies for maintaining focus in a distracted world. Eyal's work examines the psychology behind product design and personal productivity, providing frameworks that empower both creators and consumers of technology to make more mindful choices.
Talks2
The case to infect volunteers with COVID-19 to accelerate vaccine testing
Conventional vaccine testing is a slow, years-long process. As thousands of people continue to die each day from COVID-19, bioethicist Nir Eyal proposes a radical idea that could dramatically accelerate the vaccine development timeline: "human challenge trials," in which scientists would deliberately expose volunteers to the virus to more quickly determine a vaccine's efficacy. (This virtual conversation, hosted by head of TED Chris Anderson, was recorded June 15, 2020.)
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