Nir Eyal is the bestselling author of the influential books 'Hooked' and 'Indistractable'. 'Hooked' explores how successful products form user habits, while 'Indistractable' offers science-backed strategies for maintaining focus in a distracted world. Eyal's work examines the psychology behind product design and personal productivity, providing frameworks that empower both creators and consumers of technology to make more mindful choices.