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All talks by Noah Brier
8 talks·6 with video·3 years
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Just like software 15 years ago, transformer-based models are now eating logic across the stack.
Wrapping up three years of BRXND.ai
Noah Brier sits down to talk about the trajectory of AI's integration in marketing with Mark D'Arcy of Creative Legion
Reflections on the last twelve months of tinkering at the intersection of marketing and AI.
Noah, Mark, and Tim will reflect on the day and this exciting technological intersection.
The last twelve months have seen the explosive growth of AI. And while it's doubtful that anyone knows exactly how things are going to turn out, particularly in marketing, it is now clear this new technology will have a major impact across all parts of the brand-building process. Rather than trying to pinpoint the future, it might be better to just focus on building 'finger feel': a bottoms-up understanding of how AI works through tinkering.
As part of this inaugural BrXnd Conference, we will be running an 'ad Turing test.' For the unfamiliar, the 'Turing test' was a game proposed by famed computing pioneer Alan Turing as a way to test the intelligence of a machine. The session covers the test, results, and jury member perspectives.