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What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner? Join this session to get first-hand insights into why this year’s Jury decided on the work that will set the benchmark for the year ahead. You’ll hear from our world-class Jury members as they discuss what made this year’s winners truly special. It’s a unique opportunity to celebrate creativity and gain valuable knowledge from industry experts.
The celebration of creativity is at the heart of the Festival, and the Lion of St. Mark recognises individuals who have made significant and lasting contributions to our industry. This year’s Lion of St Mark honours Susan Credle, whose career spans more than four decades and has helped shape some of the most iconic and effective work in modern advertising. From launching the beloved M&M’s characters to guiding enduring platforms like Allstate’s Mayhem and McDonald’s Happy Meal literacy campaigns, Credle’s work has consistently combined creativity with cultural and commercial impact. Across leadership roles at BBDO, Leo Burnett and FCB, she has driven creative excellence at scale, helping FCB earn Global Network of the Year at Cannes Lions. Join her for an inspiring interview as she reflects on a career defined by bold ideas, enduring platforms and a belief that the best creativity is never finished, ahead of receiving the Award during the Festival’s opening Awards Show.
History-making stage moments. Exclusive data and insights. Industry-transforming Lion wins. How do you summarise a week at Cannes Lions for your team who missed it? Return to your office ready to deliver an impressive review of the biggest trends and hottest talking points that emerged at the Festival, from the Palais stages to the results from the Jury rooms. Expect analysis of the biggest winners, actionable learnings from Jury Presidents and early access to insights from the team of writers and industry experts that puts together the eagerly anticipated and much-used Cannes Lions Wrap-Up Report. It’s everything we learnt at Cannes Lions 2026 – in 90 jam-packed minutes.
Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing ... but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.