Paula Bloodworth

Paula Bloodworth serves as Chief Marketing Officer of Idris Elba's IE7, the entertainment and lifestyle company founded by the acclaimed actor and producer. In this role, she leads marketing strategy for the multi-faceted brand that spans film, television, music, and consumer products.

Bloodworth brings her expertise to one of the entertainment industry's most dynamic ventures, helping to shape how IE7 connects with audiences across various platforms and markets. Concurrently, Bloodworth operates as Founder and Chief Strategy Officer of Alien Baby, where she develops strategic initiatives that bridge creative vision with business execution.

Her dual leadership positions demonstrate her ability to navigate both entrepreneurial ventures and established entertainment brands. Her appearance at Cannes Lions 2025 reflects her standing in the global marketing and advertising community, where industry leaders gather to discuss the future of creative communications and brand building.