Rana Novack
Social Psychologist | The Science of Behavior Change
About
Rana Novack is a social psychologist and behavioral scientist whose research explores how to nudge people toward healthier, more sustainable habits. As a faculty member at the University of Pennsylvania, Novack co-founded the Behavior Change for Good Initiative, a research center dedicated to identifying evidence-based strategies for improving lives.
Her TEDx talks have reached millions, sharing practical insights from the field of behavioral science. Novack's keynotes give leaders a scientific framework for driving meaningful change within their organizations and communities.
Talks1
How we'll predict the next refugee crisis
"When it comes to refugees, we're improvising," Rana Novack says. The daughter of Syrian immigrants, Rana believes that if we applied predictive analytics, government agencies and humanitarian aid organizations would be better equipped to manage future crises. Using this technology, Rana developed a prototype that will be deployed with a refugee organization in Denmark. "We have to make sure that the people who want to do the right thing, who want to help, have the tools and the information they need to succeed," she says, "and those who don't act can no longer hide behind the excuse they didn't know it was coming."
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