Rebecca Sykes is a strategic partner at THE BRANDTECH GROUP, bringing deep expertise in brand transformation and digital innovation. With a keen eye for emerging market trends, she helps organizations reimagine their brand positioning in an increasingly complex digital landscape.

Her work focuses on bridging technology and creative strategy, guiding companies through critical brand evolution challenges. Sykes has been a prominent figure at international conferences, including the Cannes Lions Festival, where she shares insights on cutting-edge brand development approaches.