Complete gig history
All talks by Rica Facundo
4 talks·1 with video·2 years
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Social-led marketing has become the default playbook for modern marketing. But scaling brands requires more than just a “let’s go viral” brief. Get the lowdown of WARC’s latest research into the role social and creator strategies play in the modern mix – what they can do, and what they can’t. We’ll be exploring how social mechanics can sit at the heart of a creative strategy but work hardest when combined with other approaches. Then hear from Mastercard, which brings this thinking to life through gaming and travel—two of the most socially driven consumer economies today. From immersive gaming ecosystems to creator-led travel markets, learn how brands can move beyond using creators as amplifiers to making them drivers of commerce.
What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner? Join this session to get first-hand insights into why this year’s Jury decided on the work that will set the benchmark for the year ahead. You’ll hear from our world-class Jury members as they discuss what made this year’s winners truly special. It’s a unique opportunity to celebrate creativity and gain valuable knowledge from industry experts.
History-making stage moments. Exclusive data and insights. Industry-transforming Lion wins. How do you summarise a week at Cannes Lions for your team who missed it? Return to your office ready to deliver an impressive review of the biggest trends and hottest talking points that emerged at the Festival, from the Palais stages to the results from the Jury rooms. Expect analysis of the biggest winners, actionable learnings from Jury Presidents and early access to insights from the team of writers and industry experts that puts together the eagerly anticipated and much-used Cannes Lions Wrap-Up Report. It’s everything we learnt at Cannes Lions 2026 – in 90 jam-packed minutes.
Speaker at Conference 2025. Managing Editor at APAC. Event held in Unknown (2025).