Robbie Kellman Baxter

Robbie Kellman Baxter coined the term The Membership Economy and authored two books on subscription models: The Membership Economy and The Forever Transaction. With over two decades of strategy consulting experience, she has worked with Netflix, eBay, Oracle, and Electronic Arts through Peninsula Strategies.

Robbie holds a Harvard degree and Stanford MBA in Strategy, Marketing, and Entrepreneurship. Her work has been featured in The New York Times, Wall Street Journal, CNN, and Harvard Business Review.

She speaks on subscription pricing, customer loyalty, and recurring revenue models.