Robbie Kellman Baxter
Coined "The Membership Economy" | Harvard and Stanford MBA | Worked with Netflix, eBay, Oracle
Most recently at PPA Festival in 2024.
About
Robbie Kellman Baxter coined the term The Membership Economy and authored two books on subscription models: The Membership Economy and The Forever Transaction. With over two decades of strategy consulting experience, she has worked with Netflix, eBay, Oracle, and Electronic Arts through Peninsula Strategies.
Robbie holds a Harvard degree and Stanford MBA in Strategy, Marketing, and Entrepreneurship. Her work has been featured in The New York Times, Wall Street Journal, CNN, and Harvard Business Review.
She speaks on subscription pricing, customer loyalty, and recurring revenue models.
1 talk, all in 2024
This is only what we could find published. Robbie has almost certainly done more.
Robbie Kellman Baxter at PPA Festival 2024
What events has Robbie spoken at?
1 event · 2024
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