Rohit Bhargava
Non-Obvious Company Founder | Innovation & Marketing Strategy Expert
About
Rohit Bhargava is a brand strategist turned entrepreneur who transformed his 15-year agency experience at Ogilvy and Leo Burnett into pioneering independent ventures. As founder of the Non-Obvious Company, he helps organizations decode emerging trends and reimagine strategic thinking.
Bhargava has authored multiple bestselling books exploring marketing innovation and future business landscapes. His unique approach bridges deep strategic insights with practical frameworks that help leaders anticipate and navigate complex market shifts.
Audiences gain actionable strategies for identifying hidden opportunities and developing more adaptive, forward-thinking business approaches.
Talks2
The 4 Elements of Non-Obvious Thinking
Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú What if you could see the world like a futurist and be a non-obvious thinker? After exploring the front lines of world-changing trends and writing about them for more than a decade, this session will be the exclusive premiere of the new book, Non-Obvious Thinking (coming May 2024) from #1 Wall Street Journal best-selling author and founder and Chief Trend Curator at The Non-Obvious Company Rohit Bhargava. Going beyond offering the usual secretive futurist's tour of emerging trends and scenarios, this session will reveal what it takes to identify trends for yourself and isolate patterns the way futurists do. Based on his own successful work teaching tens of thousands of professionals how to be non-obvious thinkers who anticipate the future, this talk will open the Non-Obvious playbook and reveal exactly how to curate and leverage trends for yourself to help you win in 2025 and beyond. About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com. Subscribe: http://www.youtube.com/user/sxsw?sub_... Connect with SXSW: Website: https://www.sxsw.com Facebook: https://www.facebook.com/SXSWFestival/ Twitter: https://twitter.com/sxsw Instagram: https://www.instagram.com/sxsw/ YouTube: https://www.youtube.com/sxsw
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