Sara de Melo Rocha

Sara de Melo Rocha is a leading digital experience designer who has transformed event experiences at Web Summit, one of the world's largest tech conferences. With a decade of experience designing immersive virtual and hybrid experiences, Sara helps organizations create seamless, engaging digital experiences that captivate global audiences.

Her design work has been featured at major industry events, and she holds a Master's in Human-Computer Interaction from the University of Lisbon. Sara's keynotes provide a future-focused perspective on designing for the evolving event landscape.