
Sarah Bond
Gaming Partnerships Leader at Microsoft | AI and Tech Diversity Expert

About
Sarah Bond transformed the gaming industry by pioneering strategic partnerships at Microsoft. As Corporate Vice President, she has become a trailblazing executive in technology, driving innovative business development in gaming and artificial intelligence.
Bond is a prominent advocate for women in STEM, using her leadership to create pathways for underrepresented professionals in tech. Her expertise bridges cutting-edge technological innovation with inclusive leadership, offering audiences insights into the future of gaming, AI, and corporate strategy.
Talks1
Power of Play: How Gaming Can Help Build a Better World
Today, 3 billion people on the planet play games. From Antarctica to Vatican City, people are playing everything from Wordle to Halo, online and offline, with friends and alone. For many, games have been more than a pastime — they’ve been a lifeline. Clinical studies have shown that videogames can be a powerful platform for healing mind and body; whether through social connection, groundbreaking storylines, or integration into physical and cognitive therapies. Games are powerful. They have a unique ability to break barriers, spark imagination, and create empathy. Gaming is the only activity where strangers can come together and work as a team to achieve a goal, even if you don’t speak the same language, have never met, live in a different part of the world or have different abilities. All of this is thanks to the power of play and the incredible game creators who craft these amazing worlds. As the industry opens the systems of game development and distribution, we will see an explosion of fresh content from a wave of new creators — and it is their talent, creativity and empathy they will help us build a better world. About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com. Subscribe: http://www.youtube.com/user/sxsw?sub_... Connect with SXSW: Website: https://www.sxsw.com Facebook: https://www.facebook.com/SXSWFestival/ Twitter: https://twitter.com/sxsw Instagram: https://www.instagram.com/sxsw/ YouTube: https://www.youtube.com/sxsw
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