Sasha Frieze
CEO of The Business Narrative | Event Strategist | 1000+ Events in 30 Years
About
Sasha Frieze is the CEO of The Business Narrative and an accomplished event strategist with over 30 years of experience spanning more than 1000 events. As a Fellow of the Royal Society of Arts (FRSA) and Fellow of the Chartered Institute of Marketing (FCIM), she brings extensive credentials to her work in business storytelling and event strategy.
Her career includes senior positions at Spencer Stuart, Informa, and Industry Standard, along with experience at Grey advertising agency. Based in London, Sasha has developed the Human Story of Business framework, which forms a cornerstone of her approach to helping organizations communicate more effectively. Through The Business Narrative, she combines her deep understanding of corporate communications with her extensive event management expertise to deliver strategic solutions for businesses looking to enhance their storytelling capabilities.
What Sasha Talks About
The Human Story of Business framework and its practical applications
Event strategy and execution - lessons from 1000+ events
Business narrative development and corporate storytelling
Strategic communications in professional services
Marketing transformation in the digital age
Talks2
The Chief Event Officer's Playbook: How to Create Transformational Events
Event Design for Virtual Conferences
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