Sasha Frieze

Sasha Frieze is the CEO of The Business Narrative and an accomplished event strategist with over 30 years of experience spanning more than 1000 events. As a Fellow of the Royal Society of Arts (FRSA) and Fellow of the Chartered Institute of Marketing (FCIM), she brings extensive credentials to her work in business storytelling and event strategy.

Her career includes senior positions at Spencer Stuart, Informa, and Industry Standard, along with experience at Grey advertising agency. Based in London, Sasha has developed the Human Story of Business framework, which forms a cornerstone of her approach to helping organizations communicate more effectively. Through The Business Narrative, she combines her deep understanding of corporate communications with her extensive event management expertise to deliver strategic solutions for businesses looking to enhance their storytelling capabilities.