Complete gig history
All talks by Sheena Iyengar
4 talks·3 with video·3 years
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During this session with Sheena, you will learn how to use practical tools to unlock new, efficient avenues for generating, identifying, and cultivating the best ideas to creatively problem-solve and innovate. Learning Points: - Understanding Decision-Making to Supercharge Innovation - Ideas for problem-solving - Learn practical tools to generate, identify, and cultivate ideas #nbforum #nordicbusinessforum #nbf
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.