Simon Cook leads LIONS, the world's most prestigious platform connecting creative professionals in advertising and marketing. As CEO, he oversees the strategic direction of the Cannes Lions International Festival of Creativity, one of the most influential global events in the creative industry.

With a deep understanding of brand innovation and creative excellence, Cook drives conversations about emerging trends in marketing, digital storytelling, and brand communication. His leadership focuses on empowering creative talents and connecting global brands with cutting-edge insights and networking opportunities.