Solitaire Townsend
Sustainability Strategist | Shifting Mindsets for Climate Action
About
Solitaire Townsend is a behavioral scientist and co-founder of Futerra, a leading sustainability communications agency. She has dedicated her career to shifting mindsets and behaviors around environmental issues.
Townsend's TED talks on the psychology of climate change have reached millions, offering science-backed insights for engaging people on this critical challenge. Her keynotes provide practical frameworks to help organizations and individuals make more sustainable choices without relying on guilt or fear tactics.
Talks1
Are ad agencies, PR firms and lobbyists destroying the climate?
An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the "X industry" (where "X" stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more. In this eye-opening talk, she exposes the industry's massive but largely invisible influence on the environment -- and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.
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