Soyoung Lee
Chief Data Scientist | Decoding Behavioral Insights
🇺🇸United States
About
Soyoung Lee is the Chief Data Scientist at Collision, where she leads a team applying cutting-edge machine learning to uncover insights about consumer behavior. With a PhD in Behavioral Economics from the University of Chicago, Soyoung has authored two books on the science of decision-making.
Her work has been featured in Harvard Business Review and she is a frequent keynote speaker on translating data into business strategy. Soyoung's data-driven talks give executives a framework for using behavioral nudges to drive measurable outcomes.
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