Steve Barton

Steve Barton has built his career over three decades at Ogilvy, where he shapes marketing strategy for some of the world's most recognizable brands. Operating from both London and New York, he works directly with CEOs to refine brand positioning and elevate customer experience across diverse markets and industries.

His expertise spans the evolution of marketing in an increasingly digital world, with a particular focus on what separates enduring brands from those that fade. Steve brings a critical perspective to digital transformation, challenging the conventional wisdom about why many corporate initiatives fail to deliver meaningful results.

His approach combines strategic thinking with practical implementation, helping leadership teams navigate the complexities of modern brand building while avoiding common pitfalls that derail transformation efforts.