All talks by Tiffany Rolfe

Machine-ready brands: A playbook for the Intelligence Age

Making Things That Make Things: A Playbook for the Intelligence Age

At a moment when anyone can generate endless content with AI, the value of creativity is being questioned. The ad industry has long defined itself by the creative ‘things’ it makes – fixed deliverables. This session argues that creativity becomes more valuable in the age of AI. Instead of producing one-off campaign assets, we’re shifting to designing creative systems powered by taste, curation and strategic judgement – from one-off outputs to infinite idea engines; from making things to ‘making things that make things’. In this world, marketing becomes more like a product than an expense, and brands become living systems generating value through evolving, on-brand expressions over time. This shift requires a rewiring of mindset and process, offering practical guidance for brands, agencies and talent entering this new frontier.

Rewiring creativity for the Intelligence Age

CCPS Ad Legend Series

Everything everywhere all at once: The future of commerce & creativity

Redefining Bravery

Stop talking and start doing: Why real change takes real action, from brands and agencies.

shared value(s): how to build your brand with creator communities, the right way

Stop Chasing Culture and Start Making It – How the biggest brands are thinking differently and driving results