Vitaly Friedman
UX and inclusive design expert | Founder at Smashing Magazine
About
Vitaly Friedman is a UX and inclusive design expert at Smashing Magazine, where he focuses on creating design patterns that work across diverse audiences. His work spans the entire spectrum of user experience, from engaging Gen-Z users to designing for aging populations, ensuring that digital products remain accessible and effective for everyone.
Friedman has shared his expertise on inclusive design patterns at leading industry events including UX London 2023, Beyond Tellerrand Düsseldorf 2025, and SmashingConf NY 2024. His approach to UX design emphasizes practical, implementable patterns that bridge generational divides and accommodate varying levels of digital literacy and physical ability.
Through his speaking engagements, he demonstrates how thoughtful design choices can create experiences that don't just meet accessibility standards, but genuinely serve the needs of all users regardless of age or ability.
What Vitaly Talks About
Inclusive design patterns for diverse age groups from Gen-Z to aging audiences
UX design strategies that bridge generational gaps
Accessibility and usability considerations across the user spectrum
Practical implementation of age-inclusive digital experiences
Design patterns that accommodate varying levels of digital literacy and physical ability
Talks2
Inclusive Design Patterns: From Gen-Z To to Aging Audiences
UX Design
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