Wendy Wood
USC Professor | World's Leading Habits Researcher | Behavior Change Expert
About
Wendy Wood is a pioneering researcher who has transformed our understanding of human behavior and habit formation. As a Provost Professor of Psychology and Business at the University of Southern California, she has uncovered that 43% of daily actions occur without conscious thought.
Her groundbreaking book, 'Good Habits, Bad Habits', synthesizes decades of research into practical strategies for sustainable behavior change. Wood's research bridges academic insight with real-world application, revealing how individuals and organizations can intentionally reshape their automatic behaviors.
Her keynotes provide audiences with science-backed approaches to understanding and transforming habits across personal and professional domains.
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The business benefits of doing good
"The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large.
| Event | Year | Location |
|---|---|---|
| TED×2 | 2017, 2013 | 🇨🇦Vancouver, Canada🇺🇸Long Beach, United States |
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