Wendy Wood

Wendy Wood is a pioneering researcher who has transformed our understanding of human behavior and habit formation. As a Provost Professor of Psychology and Business at the University of Southern California, she has uncovered that 43% of daily actions occur without conscious thought.

Her groundbreaking book, 'Good Habits, Bad Habits', synthesizes decades of research into practical strategies for sustainable behavior change. Wood's research bridges academic insight with real-world application, revealing how individuals and organizations can intentionally reshape their automatic behaviors.

Her keynotes provide audiences with science-backed approaches to understanding and transforming habits across personal and professional domains.