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All talks by Will Lee
3 talks·2 years
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AI will have a tectonic impact across many marketing functions from media buying to creative and internet navigation. If the storefront is no longer a website but an AI interface, what does a brand actually still own? How should CMOs prepare for an agentic ad world where everything from discovery to execution is intermediated by agents.
AI may be the latest disruption reshaping business, but the challenge facing leaders is a familiar one: making consequential decisions without complete information. As technology cycles accelerate and pressure for short-term results intensifies, how do organizations build strategies that endure? Bringing together two executives who have navigated profound industry shifts, this conversation explores conviction, adaptation, and the leadership required to stay ahead of change.