Yue Xiu Lim
Professor at NTU | Behavioral Science & Financial Decision-Making
About
Yue Xiu Lim is an expert in behavioral science and financial decision-making. As a Professor at Nanyang Technological University in Singapore, her research explores how psychology influences the way people manage money.
Lim's TED talks on money mindset have reached millions, offering science-backed strategies for building financial health. Her keynotes give audiences practical frameworks for making smarter financial decisions without relying on willpower alone.
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"White"
Yue Xiu Lim has long been enamored with the peaceful sound of the Chinese guzheng, a harp-like instrument that dates back to ancient times. She delights the audience with her calming and elegant original piece, "White."
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