Yue Xiu Lim
Professor at NTU | Behavioral Science & Financial Decision-Making
Most recently at TED in 2018.
About
Yue Xiu Lim is an expert in behavioral science and financial decision-making. As a Professor at Nanyang Technological University in Singapore, her research explores how psychology influences the way people manage money.
Lim's TED talks on money mindset have reached millions, offering science-backed strategies for building financial health. Her keynotes give audiences practical frameworks for making smarter financial decisions without relying on willpower alone.
Featured1 with video
"White"
Yue Xiu Lim has long been enamored with the peaceful sound of the Chinese guzheng, a harp-like instrument that dates back to ancient times. She delights the audience with her calming and elegant original piece, "White."
1 talk, all in 2018
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