Yun Heon Lee
General Manager at PepsiCo Korea | Leading Global Beverage Strategy
Yun Heon Lee is a Brand Strategy speaker who has appeared at 1 event including Cannes Lions 2025, most recently in 2025.
About
Yun Heon Lee serves as the General Manager for PepsiCo Korea, driving strategic leadership in one of Asia's most competitive beverage markets. With extensive experience in multinational consumer goods, Lee has been instrumental in developing market penetration strategies and brand growth for PepsiCo's portfolio in the Korean market.
His expertise spans strategic management, brand development, and navigating complex regional business environments. Lee's leadership focuses on adapting global brand strategies to local market dynamics, ensuring PepsiCo remains competitive and responsive to changing consumer preferences in South Korea.
Talks1
Yun Heon Lee at Cannes Lions 2025
| Event | Year | Location | Talks |
|---|---|---|---|
| Cannes Lions 2025 | 2025 | 🇫🇷Cannes, France | 1 |
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