Zoe Chance

Zoe Chance is a Professor of Marketing and Senior Lecturer at the Yale School of Management, where she focuses on the science and practice of persuasion. Her expertise centers on understanding how people influence and persuade one another in business and everyday contexts.

Chance has shared her insights on persuasion at prominent international events including the Nordic Business Forum, where she explores the psychological principles and practical strategies that drive effective influence. Her work helps leaders, marketers, and professionals understand the mechanisms behind successful persuasion and apply these principles to achieve better outcomes in their organizations and careers.