Zoe Scaman is the founder of Bodacious, a strategy studio charting emerging frontiers of innovation and technology within brands and entertainment. With over 20 years of brand strategy experience, she has worked with clients including Nike, Netflix, EA Games, Sony Music, Oatly, Lego, TikTok, and Snapchat.

Scaman is the former Global Head of Strategy at Ridley Scott Creative Group and was inducted into the BIMA Hall of Fame in 2025. She also serves as Chief Strategy Officer at 77X, NBA star Luka Doncic's youth-culture studio.

Known for her narrative-driven, highly visual keynotes delivered without notes or scripts, Scaman has delivered over 45 keynotes since 2021 at events including Coca-Cola's Global Leadership Meeting, PopCultr Summit, Paradigms Conference, and Digital Day Scotland.