How to build tech that wins over customers

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About this talk

Rivian's chief software officer Wassym Bensaid knows a thing or two about building a product from scratch in a high-stakes environment. The software and systems engineering veteran played a central role in Rivian's recent push to drive down costs, while improving its EVs. It was a massive and existential effort that led the EV maker to rework the guts of the vehicles, including the electrical architecture and a redesigned software user interface. It wasn't always easy. Bensaid, who has led R&D programs at Freescale and Intel and most recently held a senior engineering leadership position at Silver Spring Networks, has been in this spot before. Watch this session and learn from Bensaid what it takes to build a product from scratch, including how to navigate conflict and challenges — an essential tool for any startup founder. #TechCrunchDisrupt2024 #Technology #Startups Subscribe for more on YouTube: https://tcrn.ch/youtube Follow TechCrunch on Instagram: http://tcrn.ch/instagram TikTok: https://tcrn.ch/tiktok X: tcrn.ch/x Threads: https://tcrn.ch/threads Facebook: https://tcrn.ch/facebook Bluesky: https://tcrn.ch/bluesky Mastodon: https://tcrn.ch/mstdn Read more: https://techcrunch.com/