Kevin Mayer and Michael Kassan in Conversation

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About this talk

Supporting storytellers as they grow and thrive creatively and commercially in the future media landscape has never been more important. Join Candle Media’s Kevin Mayer and MediaLink’s Michael Kassan as they opine on what trends in content and entertainment brands should be paying attention to in 2022 as well as what the creator economy means for an industry starved for more culturally-connected content. About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com. Subscribe: http://www.youtube.com/user/sxsw?sub_... Connect with SXSW: Website: https://www.sxsw.com Facebook: https://www.facebook.com/SXSWFestival/ Twitter: https://twitter.com/sxsw Instagram: https://www.instagram.com/sxsw/ YouTube: https://www.youtube.com/sxsw