Why Does Google Parameter &num= Matter?

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The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what tools are doing to work around the problem. Download the hi-res artwork on the Moz Blog https://mz.cm/3XCPkKW TIMESTAMPS 0:00 - Introduction to the &num=100 Parameter 0:30 - What the &num= Parameter Is and How Tools Use It 1:07 - How SEO Tools Scrape Google Search Results 1:40 - The True Meaning of &num=100 Results 2:38 - Why This Parameter Was Essential for Efficiency 3:41 - The Problem: Deprecation of &num=100 4:28 - The Moz and STAT Workaround (The Solution) 5:40 - Why Deeper Rankings Still Matter for SEO 6:25 - How Moz Pro and STAT Handle Ranking Depth 6:50 - The Impact on Keyword and Link Explorer Features 7:21 - Final Recommendations and Conclusion *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/