Adam Grant

The case against personal branding | WorkLife

In the age of social media and influencers, we’re constantly pushed to think of ourselves as brands-shiny packages containing all of our best traits to market to employers and followers. But striving to build a “personal brand” may actually hinder your ability to make genuine connections and maintain a strong reputation. In this episode, Adam explores the science on alternatives to personal branding and explains why contribution, collaboration, and humility are better self-promotional tools than a carefully crafted image. Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow TED! X: https://www.twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks Podcasts: https://www.ted.com/podcasts The TED Audio Collective is a collection of podcasts for the curious. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution-Non Commercial-No Derivatives (or the CC BY - NC - ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.