Andrea Fryrear

Andrea Fryrear is co-founder and president of AgileSherpas, a training, coaching, and consulting firm that helps marketing organizations adopt agile ways of working. She is widely regarded as a leading authority on agile marketing and is the author of Death of a Marketer and Mastering Marketing Agility, which lay out how marketing teams can run iterative, prioritized work instead of overloaded campaign plans. Before AgileSherpas she spent more than a decade as a content strategist, content marketer, and project manager for brands and agencies.

Fryrear speaks internationally on marketing agility and runs both hands-on workshops and shorter breakout sessions. She has presented at Content Marketing World on the state of agile marketing, and she contributes to the MarTech and Content Marketing Institute communities on operating models and team transformation. Her sessions are framework-driven and practical, giving marketing leaders concrete ways to restructure workflows, prioritize work, and reduce team burnout.

She is based in Colorado and works with enterprise marketing teams on agile transformation.