Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, a content marketing consultancy that has worked with more than 75 brands on content strategy, executive content and employee activation programs. Before founding the firm he spent 25 years in sales, marketing and executive leadership roles at companies including SAP and Nielsen.

Brenner is the author of three books, including The Content Formula, Digital Marketing Growth Hacks and Mean People Suck, the last of which argues that empathy is a practical driver of business and marketing results. He has been recognized by Forbes as a top CMO influencer and by the Huffington Post as a top business keynote speaker.

Brenner presented at the B2B Marketing Exchange on why empathy is central to the future of marketing, and he is a recurring speaker at Content Marketing World, where his sessions have covered content marketing ROI and launching content programs. His central argument is that marketers create better outcomes by making customers the heroes of their stories and by activating the storytelling expertise of employees and customers across the organization.