Jon Miller

Jon Miller helped define modern B2B marketing technology, co-founding Marketo in 2006 and later Engagio, the account-based platform that merged into Demandbase in 2020 where he served as chief marketing officer. He wrote Marketo's Definitive Guide to Marketing Automation and Demandbase's Definitive Guide to account-based marketing, two reference texts that shaped how revenue teams adopted these categories. His work centers on the mechanics of demand generation, account-based strategy, marketing operations, and the metrics that connect marketing spend to pipeline and revenue.

He now leads Phave, a startup rebuilding marketing automation for an AI-first go-to-market model. Miller speaks regularly to marketing and revenue audiences about where B2B buying is headed, drawing on two decades of building the tools those teams depend on. His sessions move between category history, practical playbooks for ABM execution, and pointed arguments about why the traditional lead-based funnel is breaking down.

He addresses topics including marketing technology selection, ROI measurement, CMO credibility with the board, and how generative AI is reshaping outbound and content. Audiences range from marketing operations practitioners to senior executives weighing investment in new platforms.