Lee Odden

Lee Odden is the CEO and co-founder of TopRank Marketing, a B2B marketing agency focused on content, search and influencer programs for brands including LinkedIn, SAP and Dell. He is the author of Optimize, a book on integrating SEO, social media and content marketing, and has written more than 1. 4 million words on marketing across nearly two decades of blogging.

Odden has delivered over 200 presentations in 20 countries, and his work has been cited by the Wall Street Journal, The Economist and Forbes. He is a frequent presenter at the B2B Marketing Exchange, where he has appeared for nine consecutive years on topics such as interactive influencer content and always-on B2B influence. His sessions translate emerging practices in search, content and influencer marketing into specific tactics that B2B teams can apply, drawing on examples from the brands his agency serves.

Odden is recognized for his focus on connecting content quality with measurable engagement, and for helping marketers build credible, scaled influencer programs rather than one-off endorsements.