All talks by Dr. Marcus Collins

Is There Something in the Water at e.l.f. Beauty?

In a world where marketers struggle to break through and find relevance, e.l.f. has seemed to crack the code. But the billion-dollar brand doesn’t attribute its 27 consecutive quarters of growth to the hallmarks of effective marketing—good strategy and strong creative. No, its winning formula starts with the relationship between the C-suite leadership that creates the cultural conditions necessary for creativity to thrive. There is no shortage of creativity in marketing. Instead, what we have is a deficit in internal engagement, i.e., organizational culture. This is the most important conversation in marketing – and business at large – that you aren’t having.

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

The Curious Case of Cultural Consumption

Emoticulture

Unlocking Networks: Using Predictive Modeling To Achieve Better Results

The Convergence Of Culture & Commerce: Creating Cultural Contagion

For the Culture: Branding and Marketing Keynote

The Power Behind What We Buy, What We Do, and Who We Want to Be

Too Foreign For Here: The Life of a Black Sheep