Is There Something in the Water at e.l.f. Beauty?

Speakers

Dr. Marcus CollinsAuthor of 'For the Culture' | Marketing professor at Michigan Ross, former Head of Strategy at Wieden+KennedyKory MarchisottoChief Marketing Officer | Transforming Beauty Marketing at E.L.F. BEAUTY

About this talk

In a world where marketers struggle to break through and find relevance, e.l.f. has seemed to crack the code. But the billion-dollar brand doesn’t attribute its 27 consecutive quarters of growth to the hallmarks of effective marketing—good strategy and strong creative. No, its winning formula starts with the relationship between the C-suite leadership that creates the cultural conditions necessary for creativity to thrive. There is no shortage of creativity in marketing. Instead, what we have is a deficit in internal engagement, i.e., organizational culture. This is the most important conversation in marketing – and business at large – that you aren’t having.