
Jim Lusty
Partner at Upping Your Elvis | Former ?WhatIf! UK Board | Worked with Spotify, Nike, ITV

About
Jim Lusty partners at Upping Your Elvis, helping organizations build creative cultures—work featured in the Harvard Business Review for their collaboration with Unilever. He spent 10 years at innovation consultancy ? WhatIf!
, establishing and leading its training business while sitting on the UK board. Before that, Jim was an executive creative marketer at Diageo and Bass Brewers. His clients include Spotify, ITV, WPP, and Nike.
Jim speaks on creativity, innovation, and unlocking team potential.
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